ELEGANCE IS AN ATTITUDE
BRANDING & CONTENT CREATIVE DIRECTION - DIGITAL
For 5 years, I’ve been the digital and social creative director of Longines, supporting the digital media management of the digital media buying team: from the creating of digital-friendly content to support the launch of new collection to the arrival of the brand on TikTok. Starting from the concept, supporting the strategic team to the production.
#EleganceIsAnAttitude
CONTEXT
Creation of product universes for key highlights of the year.
From a social media campaign to an immersive interactive landing page.
Creating content with the brand ambassadors