OPTIC 2000
DIGITAL CONTENT & CREATIVE DIRECTION
Turning Optic 2000 into Switzerland’s hypest eyewear distributor through a tailormade brand identity broadcasted across Social Media.
THE AMBITION
Inspire the brand's community with appealing content and novelty, to drive visits in Optic 2000 CH's outlets.
THE CHALLENGE
Build a highly engaged 5k Instagram followers community by December 2023. And bring Optic2000 in the 21th centurary.
THE GOAL
The idea was simple and they loved it- approaching the content creating like a fashion house - a drop for each season with dedicated storytelling, art direction, and products to showcase.
Summer time… when the sun goes down…
