SWISS4 BANK
BRANDING
Swiss4 is a premium, high-end, digital financial services start-up with the ambition to be the next best private bank online with the best client experience from the app to the card passing by the conciergerie powered by AI.
The company came with a product and needed a brand - a positioning - an identity. Nothing was there but a logo and a lot of ambition.
CONTEXT
A big part of the job was to encapsulate the unique selling proposition of Swiss4 into the right positioning, then translated into the perfect balanced brand identity: between the swiss-made touch of a private bank and the modernity of a fine-tech company.
APPROACH
Creating an ownable and flexible design system and philosophy.
Drafting the line of the editorial tone of voice on each touchpoint
To the elemental credit card.
The concept was to create a object. Solid. A bit heavy. A mix between the hotel key and the pass to a private club. An object you want to discreetly drop on the table, with the envy to initiate a conversation, sparking curiosity like a small mystery. The VIP key to the door of the highly private Swiss4 experience.