UBER IN SWITZERLAND
360° CAMPAIGN
The international mobility player is coming in Switzerland and pitches local and international agencies to find the best creative and strategic way to touch the Swiss target and succeed in Helvetia.
The brief was to drive up an emotional relationship and rebuild trust amongst existing and new riders.
CONTEXT
Surprisingly full of insights and secret spots for a Sillon Valley player… We selected iconic locations in Swiss key cities, and transformed them to inspire riders to re-explore them.
We also developed an influencer strategy, managing 19 influencers, with a total of 2M followers. We invited them to “re-explore their cities with Uber” and ask their audiences to vote for their favourite experiences.
APPROACH
From a OOH / DOOH campaign
To a massive local influencers PR activation
